Summary
Yilin Zhu is a product and user experience designer with a decade of cross-disciplinary experience blending art curation, interaction design, and product strategy to craft emotionally resonant, data-driven digital experiences. She has led measurable growth initiatives—most notably redesigning TikTok’s Shop Tab to boost CTR by 67% and add $700K/day in GMV—and shipped 0→1 products like an AI-powered museum tour that combined scanning, storytelling, and voice safeguards. Comfortable shifting between consumer mobile, B2B metaverse platforms, and cultural institutions, she excels at turning complex systems into clear UX through research, storytelling, and scalable design systems. Trained in Human Centered Design & Engineering at the University of Washington and rooted in world arts from UCLA, she brings a rare cultural sensitivity to global product design. Outside of work she sketches in cafés and iterates prototypes in nature, a practice that feeds both her aesthetic instincts and user empathy.
10 years of coding experience
1 year of employment as a software developer
Master of Science - MS Human Centered Design & Engineering, Master of Science - MS Human Centered Design & Engineering at University of Washington
The High School Affiliated to Renmin University of China
University of California, Los Angeles