Ying Sha
Founder & CEO at SODA GAME STUDIO
Greater Vancouver Metropolitan Area Canada
Summary
👤
Senior🎓
Top SchoolYing Sha is a seasoned game industry leader and founder with 11+ years building and revitalizing cross-platform, free-to-play multiplayer titles across console, PC and mobile. As Co-founder and GM of BBX Ventures and founder of Babafish Games, she consults and invests in game teams while bootstrapping an accelerator that connects passionate makers with strategic partners. Her background spans hands-on production, product and studio leadership at Scopely, ZeniMax, Tencent and TiMi, where she led live-ops, analytics-driven design and complex external development programs. Known for turning legacy IP into renewed commercial success, she excels at balancing short-term delivery with long-term vision and managing distributed teams across Asia and North America. A practical polyglot of roles—from producer to translator to engineer—she brings technical empathy and a knack for fast development cycles that de-risks ambitious projects.
11 years of coding experience
19 years of employment as a software developer
Bachelor of Science - BS Computer Science, Bachelor of Science - BS Computer Science at Nanjing University
English, Japanese, Chinese
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (4)
swift7
video-player7
mpv6
macos6
Programming languages (1)
Github contributions (5)
yingsha/article
Jan 2021 - Jun 2026
Contributions:2 pushes, 1 branch in 5 years 6 months
yingsha/aof
Mar 2015 - May 2018
Contributions:34 commits, 32 pushes in 3 years 2 months
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