Summary
Yining Hu is a product manager with 8 years of cross-disciplinary experience building AI/ML-driven content discovery, personalization, and notification systems for social and UGC platforms. Currently at TikTok after leading product strategy for TikTok Shop’s LATAM expansion, she has a track record of improving engagement through CRM integrations, notification journey design, and personalized ranking models. At Rec Room she shipped social discovery features and tightened recommendation freshness while leveraging user research and competitor analysis to shape product direction. Her background in performance marketing and filmmaking gives her a rare blend of creative storytelling, growth analytics, and technical fluency that informs both experimentation and long-term strategy. Based in Los Angeles with an MS in Digital Social Media from USC and deep hands-on experience with tools like Braze and Rengage, she excels at turning behavioral insights into scalable product systems.
8 years of coding experience
3 years of employment as a software developer
Master of Science / MS Digital Social Media, Master of Science / MS Digital Social Media at University of Southern California
Managing Enterprise in Media Sports and entertainment Business Administration and Management General, Managing Enterprise in Media Sports and entertainment Business Administration and Management General at UCLA Anderson School of Management
University of California, Los Angeles