Yiwei Li
Head Of Growth at News Break
San Jose, California, United States
Summary
👤
Senior🎓
Top SchoolYiwei Li is a growth-focused engineering leader with 13 years of experience building product, growth, and recommendation systems for consumer media. Currently Head of Growth at News Break, he has repeatedly built growth strategies from the ground up—combining full-stack engineering, data-driven experimentation, and inventive paid and organic channels—to scale audience acquisition to tens of millions while keeping acquisition costs competitive. Formerly Director of Product and Software Architect at News Break, he bridges product strategy and hands-on engineering to ship features that drive engagement and monetization for millions of users. His background includes personalization work at Yahoo and systems development at Amazon, and he holds a master’s from Carnegie Mellon, which informs his habit of approaching marketing problems with engineering rigor. Notably, he enjoys "building and breaking things," applying that hacker mindset to continuously rework growth levers rather than settle for one-size-fits-all solutions.
13 years of coding experience
5 years of employment as a software developer
Master Computer Science, Master Computer Science at Carnegie Mellon UniversityBachelor's degree Information Engineering, Bachelor's degree Information Engineering at City University of Hong Kong
Chinese, Chinese, English
Github Skills (12)
ads4
api3
facebook-ads3
facebook3
facebook-api3
sdk3
vim1
webgl1
nvim1
javascript1
neovim-plugin1
neovim1
Programming languages (2)
Github contributions (5)
HaohanWang/BioImaging
Feb 2013 - Oct 2013
Contributions:24 commits in 7 months
yiweil/test_style
Oct 2020 - Nov 2020
Contributions:29 pushes, 1 branch in 3 days
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