Summary
Yoana Popova is an Integrated Marketing Communications professional with over a decade of experience helping brands and institutions translate complex ideas into clear, engaging narratives. Currently based in Sofia, she supports a global data management and consultancy firm that delivers CKAN-based solutions to clients such as Google, the World Bank, and multiple national governments, bringing public-sector and Fortune 500 project experience. Yoana excels at systems thinking—rapidly analyzing workflows, identifying opportunity areas, and designing communication-led improvements that drive adoption. She is known for distilling technical or data-heavy concepts into compelling designs and messages that influence stakeholders and get things done. Comfortable wearing many hats across marketing disciplines, she blends strategic rigor with a bias for execution and a core commitment to being bold, agile and collaborative. An uncommon strength is her track record of aligning marketing craft with complex policy and data initiatives, ensuring technical projects gain real-world impact.
4 years of coding experience