Yoav Farhi
Senior Product Engineer at Base44
Israel
Summary
🤩
Rockstar🎓
Top SchoolYoav Farhi is a Senior Product Engineer with 14+ years of hands-on experience building and scaling developer-facing platforms and user-facing products, currently based in Israel. He blends product-focused engineering with team leadership—having built remote teams, led payment systems integrations, and shipped generative AI customer-support tools at Automattic. Yoav is comfortable across the full stack, from Stripe billing migrations and REST APIs to nuanced front-end work (notably improving RTL support in high-profile WordPress projects like Storefront, Jetpack and wp-calypso). He has a track record of turning messy, cross-team problems into reliable, shipped solutions and improving operational workflows via pragmatic automation. Colleagues know him as a builder who quickly iterates on ideas while mentoring engineers and improving hiring and localization systems behind the scenes.
14 years of coding experience
10 years of employment as a software developer
Computer Sciences Economics, Computer Sciences Economics at The Academic College of Tel-Aviv, YaffoBA Business Administration, BA Business Administration at Netanya Academic College
English, Hebrew, French
Stackoverflow
21,055reputation
3.5mreached
35answers
14questions
css
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ajax
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html-table
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html
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Github Skills (31)
checkout10
javascript10
jquery10
wordpress-themes10
wordpress10
css10
right-to-left10
plugin10
php10
front-end-development10
rt10
wp-theme10
react10
ajax9
woocommerce9
Programming languages (15)
Github contributions (5)
Automattic/wp-calypso
Jan 2016 - Jan 2023
The JavaScript and API powered WordPress.com
Role in this project:
Front-end Developer
Front-end DeveloperContributions:80 reviews, 227 commits, 453 PRs in 7 years 1 month
Contributions summary:Yoav primarily worked on front-end components within the WordPress.com platform, as evidenced by changes to checkout, credit card forms, and the Happy Chat interface. They implemented new features such as the integration of a payment method using stripe elements, as well as refactoring older features. Furthermore, the user addressed minor UI/UX issues and improved code readability.
apireactwordpressjavascriptes6
Automattic/jetpack
Jun 2012 - Jan 2022
Security, performance, marketing, and design tools — Jetpack is made by WordPress experts to make WP sites safer and faster, and help you grow your traffic.
Role in this project:Full-stack Developer
Full-stack DeveloperContributions:4 reviews, 63 commits, 17 PRs in 9 years 8 months
Contributions summary:Yoav primarily contributed to the Jetpack plugin, focusing on both front-end and back-end development. Their work included preventing warnings in PHP code, refactoring the email sharing UI with JavaScript and jQuery, and implementing RTL support for the contact form editor. They also made improvements to the REST API and media summary functionality. Additionally, the user synced GlotPress locales and addressed some issues with setting blog locales using the API.
reactexpertswordpressphpsecurity
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