Yohanna Etchemendy is a Principal Designer with 11 years of experience blending product design, branding strategy, illustration, and front-end implementation to create cohesive digital experiences. She has led end-to-end product design at startups and agencies—owning design systems, prototyping features rapidly, and aligning stakeholders from founders to developers. Her background in Computer Science and early work as a software developer and frontend specialist give her a rare fluency in both design and technical constraints, enabling pragmatic solutions that ship. She has led multidisciplinary teams and hiring efforts, run brand strategy workshops, and produced design work spanning dashboards, mobile apps, marketing assets, and data visualizations. Based in Córdoba, Spain, Yohanna draws on art and cultural influences to craft memorable visual identities and user experiences that connect emotionally while meeting business goals. Colleagues value her for fast iteration cycles, clear communication, and a consistent visual approach that scales across product and marketing touchpoints.
11 years of coding experience
10 years of employment as a software developer
Illustrator, Illustration, Illustrator, Illustration at Universidad de Buenos Aires / UBA
Licentiate degree, Computer Science, Licentiate degree, Computer Science at University of Buenos Aires
Brand Design and Corporate Identity, Branding Design, Brand Design and Corporate Identity, Branding Design at CETAE - Centro de Estudios Técnicos Administrativos Empresariales
Contributions:4 commits, 2 PRs, 3 pushes in 3 months
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