Summary
Yoko Wu is a seasoned brand and marketing leader with over 20 years of experience building consumer technology and retail brands across Greater China, now serving as General Manager at Ganawawa. She has led high-impact launches and omni-channel transformation at companies including Amazon, AWS, Sonos and Intel, combining mass media, social and performance tactics to drive awareness, conversion and customer lifecycle value. Known for bridging global strategy with local execution, she repeatedly translates data-driven insights into innovative programs that improve retention and per-customer productivity. Her background spans agency-side planning to in-house P&L ownership, and she pairs a Master’s in Electronic Commerce with deep experience in training & certification and Web3 marketing—an unusual blend that enables her to steer both brand and emerging-technology initiatives.
10 years of coding experience
16 years of employment as a software developer
The University of Hong Kong (HKU)
Bachelor of Arts - BA, Communication - Public relations and Advertising, Bachelor of Arts - BA, Communication - Public relations and Advertising at Hong Kong Baptist University
English, Chinese, Chinese