Summary
Yoong is a results-driven Key Account Manager with 11 years’ experience in FMCG health & beauty e-commerce, currently leading account strategy at Intrepid Asia from Selangor, Malaysia. He has a strong track record scaling brand sales—driving 300% growth on Shopee, repeated leaderboard rankings, and doubling-plus quarterly targets on TikTok livestreaming—by combining data-led marketplace analysis with hands-on ad and budget optimization. He’s skilled at building and coaching small cross-functional teams, implementing SOPs that improve productivity, and aligning monthly forecasts to business goals. His background in Business Analytics and Management (Monash University) underpins a habit of turning sales and performance data into actionable growth plans. Notably, Yoong blends frontline customer engagement experience from early roles with strategic e-commerce operations, giving him both tactical and strategic perspectives on omnichannel brand growth.
11 years of coding experience
Bachelor of Business and Commerce Double major in Business Analytics and Management, Bachelor of Business and Commerce Double major in Business Analytics and Management at Monash University Malaysia
SPM Pure Science Stream, SPM Pure Science Stream at Catholic High School Malaysia (CHSPJ)
Australian Matriculation EAL/D Human Biology Business Management & Enterprise Accounting & Finance Maths Method, Australian Matriculation EAL/D Human Biology Business Management & Enterprise Accounting & Finance Maths Method at Sunway College
Chinese, English, Malay, Chinese