Summary
Yoshinori Kanno is a Field Application Engineer based in São Paulo with 11 years of focused experience supporting semiconductor and RFID solutions across Brazil and South America. He blends deep technical expertise in microcontrollers, smart cards and RF systems with hands-on product quality analysis and field application support for key accounts. Known for translating complex technical requirements into sales-winning proposals, he leverages CRM tools (Salesforce, Mercury) and cross-functional channels to steer resource allocation and drive strategic projects. His background spans engineering roles at NXP, Avnet and Alcatel, complemented by an MS in Digital Signal Processing and a BSc in Electronics, enabling strong system-level problem solving. Beyond routine support he spots and manages key success factors that pivot opportunities into wins, particularly in high-stakes industrial, tolling and banking applications. Fluent across Windows/Linux/VMware and development toolchains (IAR, Keil, Eclipse), he combines field savvy with firmware and integration know-how to close technical-sales gaps.
11 years of coding experience
22 years of employment as a software developer
Bachelor of Science (BSc), Electronics, Bachelor of Science (BSc), Electronics at Instituto Tecnológico de Aeronáutica - ITA
Master of Science - MS, Digital Signal Processing, Master of Science - MS, Digital Signal Processing at Escola Politécnica da USP
Portuguese, English, Japanese, Spanish