Summary
Young-kyu Choi is a data scientist with 10 years of experience applying physics-grade modeling and large-scale analytics to mobile gaming at Netmarble, after completing a PhD in high-energy physics with a multi-year research stint at CERN. He specializes in user segmentation, personalized recommendation engines, revenue forecasting, marketing optimization (ROI/ROAS), and a broad set of predictive models from logistic regression to neural networks and boosted trees. His background in experimental physics gives him deep expertise in likelihood-based data fitting and simultaneous maximum-likelihood methods, and he leverages C/C++-based tools (ROOT, RooFit) alongside R and MSSQL for production analytics. Known for building the Columbus personalized service engine and translating game logs into actionable business KPIs, he combines rigorous statistical rigor with product-focused insight.
10 years of coding experience
Ph. D, Physics (high energy physics), Ph. D, Physics (high energy physics) at 성균관대학교