Yoyo Chen
Overseas Marketing Manager at miHoYo Co., Ltd.
Shanghai, Shanghai, China
Summary
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Senior🎓
Top SchoolYoyo Chen is an Overseas Marketing Manager with 11 years' experience driving user acquisition and partner growth for major game publishers across NA, EU, SEA, TW, and KR. At miHoYo she led influencer and traffic outreach for multi-platform launches including Genshin Impact and supported CPA/CPI campaigns for Honkai Impact 3, leveraging deep expertise in Facebook/Google optimization and ad network partnerships. Former roles at IGG and NetDragon honed her skills in publisher relations, creative collaboration, and technical ad-implementation, enabling her to bridge marketing strategy and engineering execution. Fluent in English and Chinese with a master’s in Marketing and Advertising from the University of Leeds, she combines analytical rigor with hands-on campaign management. A pragmatic operator who prefers "master it or die" (要么精通，要么死), she excels at scaling global launches and monetization through targeted traffic and performance partnerships.
11 years of coding experience
2 years of employment as a software developer
Bachelor's degree, International Business, Bachelor's degree, International Business at Jiangxi University of Finance and EconomicsMaster's degree, Marketing and Advertising, Master's degree, Marketing and Advertising at University of Leeds
Stackoverflow
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Github Skills (83)
highlight10
http10
highlighting10
clipboard10
microservices10
markdown10
service-mesh10
editor10
high-performance10
grpc10
electron10
typescript10
distributed-systems10
vscode-extension10
java10
Programming languages (9)
Github contributions (5)
mushanshitiancai/mushanshitiancai.github.io
Jan 2016 - Sep 2022
Contributions:402 pushes, 1 branch in 6 years 8 months
mushanshitiancai/hexo-blog
Jan 2016 - Aug 2018
Contributions:402 pushes, 1 branch in 2 years 7 months
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