Yu-chen Chen
Marketing Strategy And Planning
Seattle, Washington, United States
Summary
👤
Senior🎓
Top SchoolYu-chen Chen is a marketing strategy and analytics leader with 10 years of experience applying database marketing, A/B testing, marketing mix modeling, and customer segmentation to drive measurable growth across tech, retail, and pharma. Currently at Zillow after analytics roles at Amazon and Genentech, she blends technical fluency in SQL, Python, AWS, and Tableau with deep expertise in measurement planning, promotional ROI, and loyalty program evaluation. Her work has spanned long-term revenue and patient forecasting for rare-disease launches as well as digital analytics for Prime Video, showing an unusual mix of commercial media and life-sciences analytics. Based in Seattle, she pairs rigorous exploratory data analysis with cross-functional launch tracking and has presented on best practices for launch measurement, reflecting a knack for translating complex models into actionable marketing decisions. She’s also a dog lover, according to her GitHub bio.
9 years of coding experience
13 years of employment as a software developer
Bachelor of Arts (B.A.) Diplomacy Political Sciences, Bachelor of Arts (B.A.) Diplomacy Political Sciences at National Chengchi UniversityMaster of Arts (M.A.) Comparative Politics, Master of Arts (M.A.) Comparative Politics at New York University
English, Chinese, French
Stackoverflow
21reputation
3kreached
0answers
3questions
Github Skills (22)
height9
sliding8
keyboard8
expandable7
uitextfield7
layout7
swift7
powerbi6
uicollectionviewlayout6
uicollectionview6
uitableviewcell6
python6
dataframe6
objective-c6
powerbi-custom-visuals6
Programming languages (2)
Github contributions (5)
ChenYanTao666/ReactiveCocoaDome
Apr 2017 - Jun 2017
Contributions:5 commits, 1 PR, 4 pushes in 1 month
ChenYanTao666/myboke
Jun 2018 - Sep 2019
Contributions:2 pushes, 1 branch in 1 year 2 months
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