Summary
Yu-han Chen is a Senior Staff Analytics Engineer with eight years of experience building data-driven personalization and marketing systems for global consumer brands, currently leading personalization and experimentation at The Estée Lauder Companies in New York. He has designed end-to-end product recommendation, CRM, and CDP solutions on Google Cloud and repeatedly translated first- and third-party data into scalable audience models and purchase-propensity predictors. Previously a Principal Data Scientist and manager at PepsiCo, he led cross-functional teams, established onboarding and code handoff standards, and launched international targeted campaigns that tied modeling to commercial impact. Comfortable across ML, NLP, experimentation, and cloud infra, he combines hands-on model building with operationalizing platforms and governance for global teams. A multilingual professional with academic training from NYU and National Chiao Tung University, he also brings practical experience deploying OCR/NLP pipelines and improving ad performance through behavioral analytics.
8 years of coding experience
5 years of employment as a software developer
Bachelor’s Degree, Management Science, 3.9, Bachelor’s Degree, Management Science, 3.9 at National Chiao Tung University
Master’s Degree, Management Information Systems, General, 3.8/4.0, Master’s Degree, Management Information Systems, General, 3.8/4.0 at New York University
Certificate, Japanese, Certificate, Japanese at Tokyo International Japanese School
Chinese, English, Japanese, hokkein/ taiwanese, Korean