Yu Liu
Content Strategy (Entertainment)
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolYu Liu is a content strategy professional with 11 years of experience, currently shaping entertainment content and go-to-market campaigns at TikTok in London. Fluent in English and Mandarin and having lived across China, Indonesia, South Korea, Thailand and Spain, Yu brings proven multicultural insight to trend scouting, creator partnerships, and cross-market programming. She combines hands-on campaign execution (including TikTok Ads setup and analytics) with product GTM for new features and tentpole entertainment activations. Prior APAC marketing roles honed her skills in budget and agency management, A/B testing, and customer insights for regional growth. Known for adaptability under pressure and a fast-learning, risk-taking mindset, she excels at bridging Asian and Western audience sensibilities. Her background in MICE event management and international business adds an unusual lens for large-scale activation and stakeholder orchestration.
11 years of coding experience
High School, International Baccalaureate, High School GPA - 3.94/4.0, High School, International Baccalaureate, High School GPA - 3.94/4.0 at Gyeonggi Suwon International SchoolSecondary Education, Secondary Education at Sinarmas World AcademyBachelor of Business Administration - BBA, 3.79/4.0, Bachelor of Business Administration - BBA, 3.79/4.0 at Stamford International UniversityMaster's degree, Master in Events Organization, Protocol and Business Tourism (MICE), Master's degree, Master in Events Organization, Protocol and Business Tourism (MICE) at OsteleaMaster of Events Organization, Protocol, Business Tourism (MICE), Event, Master of Events Organization, Protocol, Business Tourism (MICE), Event at EAE Business School
English, Chinese, Spanish
Github Skills (21)
ios8
json-view7
websocket-client5
plist5
libimobiledevice5
tweak5
xcode5
theos4
objective-c4
cydia4
swift4
wechat4
reverse-engineering4
ovirt3
proxmox3
Programming languages (3)
Github contributions (5)
liuyuning/GetUDIDFromStoreKit
Nov 2016 - Nov 2016
Contributions:14 commits, 15 pushes, 1 branch in 1 day
liuyuning/DumpEmoji
Oct 2015 - Dec 2019
Dump Emoji from iOS
Contributions:67 commits, 91 pushes, 1 branch in 4 years 2 months
ios
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