Summary
Yu Sun is a Machine Learning Engineer with 11 years of experience specializing in NLP-driven search and ad relevance, currently working on TikTok Search Ads where he applies Transformer/BERT models, PTX, and retrieval-targeting algorithms to boost recall and relevance. He has a strong search-engine background and a track record of building end-to-end ad pipelines that improve targeting and campaign optimization at scale. Academically grounded with advanced CS degrees from Cornell and the University of Pennsylvania, he blends research-level rigor with product-focused engineering. Based in San Jose, he’s skilled at translating large-language-model advances into practical improvements for ad relevance and targeting, often bridging the gap between retrieval systems and downstream ranking. An understated thinker, he favors measurable impact over flashy demos, optimizing systems for real-world ad performance.
11 years of coding experience
Bachelor's degree, Bachelor's degree at Tianjin University
Master of Science - MS, Master of Science - MS at Cornell University
Master of Computer and Information Technology, Computer Science, Master of Computer and Information Technology, Computer Science at University of Pennsylvania