Summary
Yuan T is a strategic analytics leader with 11+ years of experience translating people data and business insights into high-impact outcomes across media, consulting, and consumer goods. As Sr. Director of Business Strategy & Analytics at Paramount Advertising, she blends advanced analytics with product and go-to-market strategy to inform advertising revenue and client solutions. Her background at McKinsey and EY includes building reliable workforce analytics, driving post-merger integrations on multi-billion-dollar deals, and managing large-scale operational programs and budgets. Trained in social and organizational psychology at Columbia, she pairs rigorous statistical modeling with human-centered change management to ensure insights lead to adoption. Comfortable in code (Golang, Java) and an Emacs user, she brings a rare mix of technical fluency and organizational savvy that helps bridge analytics, engineering, and business stakeholders. Notably, she began her career on the front line in retail operations, giving her practical empathy for execution under pressure.
11 years of coding experience
6 years of employment as a software developer
Short-term Exchange Psychology Politics, Short-term Exchange Psychology Politics at The University of Manchester
M.A. Social/Organizational Psychology, M.A. Social/Organizational Psychology at Columbia University
University of Missouri