Yubo Z - Director Of Marketing Tech at DiDi

Yubo Z

Director Of Marketing Tech at DiDi

Haidian District, Beijing, China

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Summary

🤩

Rockstar

🎓

Top School

Yubo Z is a MarTech and data infrastructure leader with 13 years of experience building scalable marketing stacks and attribution systems across ride-sharing, food and fintech businesses globally. As Director of Marketing Tech at DiDi he oversees omnichannel performance, in-house acquisition and reengagement attribution, MMM-driven budget pacing, and a single source-of-truth reporting layer while maintaining privacy and regulatory compliance. He previously led channel platforms and BI at Kuaishou, and earlier built large-scale knowledge graphs and cost-saving data systems at ApplySquare and AutoNavi, demonstrating a strong mix of product, data and operations skills. Technically hands-on, Yubo contributes to high-profile open-source monitoring projects like Nightingale and Falcon-Plus, adding SSO/OAuth2 and multi-platform support to production-grade back-end systems. He combines scientific rigor from an MSc in Biochemistry with practical product instincts, enabling data-driven creative automation (text-to-image, visual heatmaps) and predictive LTV/ROI models. Based in Beijing, he is known for turning complex measurement challenges into automated, scalable workflows that materially reduce cost and accelerate growth.

13 years of coding experience

9 years of employment as a software developer

Master of Science (MSc), Biochemistry, Master of Science (MSc), Biochemistry at Temple University

Bachelor's degree, Biology/Biological Sciences, General, Bachelor's degree, Biology/Biological Sciences, General at Nanjing University

English, Chinese

Github Skills (16)

monitoring10

user-authentication10

authentication10

go10

api10

apidoc10

oauth10

api-design9

restful-api9

database-design9

rrdtool9

rest-api9

configuration-management9

api-rest9

macos8

Programming languages (6)

TypeScriptCSSJavaScriptGoVim scriptPython

Github contributions (5)

ccfos/nightingale

Oct 2020 - Jul 2021

Nightingale for monitoring and alerting, just as Grafana for visualization.

Role in this project:

Back-end Developer

Contributions:75 commits, 81 PRs, 4 comments in 9 months

Contributions summary:Yubo primarily contributed to the back-end functionality of the Nightingale project. Their work focused on implementing and modifying features related to authentication and authorization using OpenID 2.0. This included adding support for SSO (Single Sign-On), generating UUIDs for users, and implementing API-style OAuth2 callback methods. Furthermore, the user enhanced the system by adding support for SMS-code and email-code login and reset password by sms-code.

promqlobservabilitygrafanaprometheustime-series

open-falcon/falcon-plus

Mar 2017 - Apr 2017

An open-source and enterprise-level monitoring system.

Role in this project:

Back-end Developer

Contributions:2 PRs, 1 comment in 1 month

Contributions summary:Yubo's commits primarily involve modifications related to the `open-falcon/falcon-plus` monitoring system. They've focused on adding OS X support by adjusting configurations and code differences within files like `rrd_config.h` and `rrd_c.go`. Moreover, the user enabled go tests to ensure functionality and updated configurations for migration processes. The user also contributed by adding a sender from the transfer and made changes to config files.

obsuitefalconnightingalefalcon-nggrafana

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