Summary
Yuehan Liu is an Assistant Brand Manager at Nestlé with 11 years of cross-disciplinary experience blending cognitive linguistics, digital communication, and marketing. Trained at University of Chicago (MA, 4.0) and Beijing Foreign Studies University (BA in Linguistics, 3.94), she builds product narratives that bridge human-centered communicative insight and multimedia storytelling. Her background in computational and communicative methods informs data-driven campaign ideation and measurable brand solutions across top Chinese and global media platforms. Having progressed from internships at ByteDance, iQIYI, and Columbia Global Centers to marketing roles at Nestlé, she pairs agency-like creative thinking with FMCG executional rigor. Yuehan is actively seeking product management opportunities where she can shape user experiences through multimedia prototypes and linguistically grounded product strategy. A less obvious strength: she leverages formal linguistics to decode consumer narratives, turning subtle language cues into actionable positioning and content frameworks.
11 years of coding experience
Secondary Education, Secondary Education at The High School Affiliated to Renmin University of China
Visiting Student, Linguistics, Visiting Student, Linguistics at Barnard College
Master of Arts - MA, Digital Communication and Media/Multimedia (STEM), 4.0/4.0, Master of Arts - MA, Digital Communication and Media/Multimedia (STEM), 4.0/4.0 at University of Chicago
Bachelor of Arts - BA, Linguistics, GPA: 3.94/4.0, Bachelor of Arts - BA, Linguistics, GPA: 3.94/4.0 at Beijing Foreign Studies University
Chinese, English, Spanish