Summary
Yujia Feng is a Senior Brand Strategist and design-led marketer with nine years of experience blending digital product design, brand storytelling, and go-to-market strategy across luxury, FMCG, and AI sectors. Based in Germany, she has moved fluidly between client-facing account leadership and corporate strategy roles—shaping brand assets, investor narratives, and product roadmaps from startups to established insurers. Her background in product and industrial design gives her a user-centered lens that consistently ties creative direction to measurable market entry and growth outcomes. Notably, she has translated early-stage AI technology advantages into fundraising-ready strategic narratives while also running freelance UX research for Chinese creatives expanding into Europe. Colleagues describe her succinct personal credo simply as “Be a good person,” a throughline that informs her collaborative, long-term partnership approach.
9 years of coding experience
4 years of employment as a software developer
Master's degree Design Management, Master's degree Design Management at Mediadesign University of Applied Sciences
Bachelor's degree Industrial Design / Product Design, Bachelor's degree Industrial Design / Product Design at Jiangsu University
English, German, Chinese