Summary
Yuko Atsumi is a seasoned PR and social media strategist with 11 years’ experience crafting brand stories, driving media relations, and leading large-scale marketing programs across tech, sports, and coworking sectors. She has a proven track record of turning zero-base accounts into high-impact channels—growing a following to 60K and achieving +7.9% brand awareness in six months—while generating thousands of leads and securing prominent media placements. Equally comfortable in agency and in-house roles, she has managed international media-buying accounts, run tech conferences that attracted thousands of attendees, and produced serialized editorial content for unconventional clients. As a freelance consultant and current SNS consultant/planner, she combines strategic planning, PR, and community management to create measurable conversion points even without marketing budgets. Her background in industrial design and venture education at Columbia Business School informs a user-centered, experiment-driven approach to communications. Outside work she’s an avid VRChat player, reflecting a hands-on interest in emerging social platforms that often shapes her digital tactics.
11 years of coding experience
1 year of employment as a software developer
Venture For All, Venture For All at Columbia Business School
Industrial and Product Design, Industrial and Product Design at Tohoku Institute of Technology