Summary
Yushu Tian is a marketing and communications professional based in New York with eight years of cross-cultural experience spanning luxury skincare, real estate, hospitality, and journalism. As Marketing Communication Assistant Manager at SCG America, she leads bilingual content, influencer programs, and event activations while maintaining product databases to ensure cohesive brand storytelling across Instagram, Xiaohongshu and paid channels. Her background as an editor and reporter—where her multimedia stories drove a 20%+ follower increase and earned interviews with major outlets—adds rigorous editorial judgment to her creative direction. She combines research experience from Northeastern (a 5,400+ global survey) with hands-on PR and campaign execution, enabling data-informed social strategies that consistently grow engagement. Notably comfortable translating cultural nuance into commercial messaging, she excels at creating content that resonates across global audiences.
8 years of coding experience
1 year of employment as a software developer
Master's degree, Media Advocacy, Master's degree, Media Advocacy at Northeastern University
Bachelor's degree, Advertising, Bachelor's degree, Advertising at Huazhong University of Science and Technology
Chinese, English, Spanish