YouTube Strategic Partner Manager - Sports And Broadcasters Lead
Tokyo, Japan
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Summary
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Senior
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Top School
Yusuke Ito is a strategic partnerships and audience development leader with 15 years of experience at the intersection of creative agencies and global digital platforms, now leading Sports partnerships for YouTube in Tokyo. He has driven digital transformation and community-driven sports experiences while managing relationships with broadcasters, OTTs, talent agencies and sports federations. Previously he scaled creator and artist development programs, ran award-winning Google Ads sales teams, and launched high-impact public health campaigns in collaboration with Japan’s Ministry of Health and academic partners. His background in creative production and live performance — including a national televised dance victory and touring experience — gives him a rare empathy for creators and a flair for experiential storytelling. Yusuke blends data-informed platform strategy with a human-centered approach to build moments that grow audiences and deepen fan engagement across cultures.
15 years of coding experience
6 years of employment as a software developer
Grande Prairie Composite Highschool
Bachelor's degree, Faculty of Liberal Arts (Sociology Major), Bachelor's degree, Faculty of Liberal Arts (Sociology Major) at 上智大学
Contributions:10 PRs, 130 pushes, 82 branches in 8 years 7 months
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Yusuke Ito - YouTube Strategic Partner Manager - Sports And Broadcasters Lead