Yuwei Jiang
Analyst, Global Growth Marketing at Blizzard Entertainment
Anaheim, California, United States
Summary
👤
Senior🎓
Top SchoolYuwei Jiang is an analyst in global growth marketing with nine years of experience specializing in mobile advertising for the gaming industry, currently driving paid media strategy at Blizzard Entertainment. She combines deep marketing analytics—MMM, budget allocation, bidding strategies—and user behavior expertise in LTV, cohort and funnel analyses to optimize acquisition and retention across channels like Facebook, Unity Ads, AppLovin, and Liftoff. Comfortable building data pipelines and dashboards, she leverages SQL, R, Python, Tableau and machine learning to automate reporting and improve campaign ROI. Her background in statistics (MS, 3.907 GPA) and prior roles that boosted monthly user growth by 400% give her a rare mix of rigorous quantitative skills and hands-on UA optimization. Colleagues know her for structured creative testing and fast-paced collaboration that turns exploratory analysis into immediate product and media wins.
8 years of coding experience
2 years of employment as a software developer
Master of Science - MS, Statistics, 3.907/4, Master of Science - MS, Statistics, 3.907/4 at California State University - East BayBachelor's degree, Nutrition Sciences, Bachelor's degree, Nutrition Sciences at California State University, Los AngelesAssociate of Arts - AA, Social and behavioral Science, Associate of Arts - AA, Social and behavioral Science at East Los Angeles College
English, Chinese
Github Skills (6)
zigbee10
server10
hardware10
android9
counting5
vue1
Programming languages (3)
Github contributions (5)
jiangyuwei666/Course-Design
Jun 2018 - Oct 2018
Contributions:3 commits, 2 pushes, 1 branch in 3 months
jiangyuwei666/my-study-demo
Oct 2018 - Mar 2022
Contributions:71 commits, 64 pushes in 3 years 6 months
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