Summary
Yuxuan Liu is a marketing professional and interdisciplinary student at UBC combining Economics, Commerce, and the Arts to pursue entrepreneurial ambitions in FMCG and retail. With internships at Alibaba, Louis Vuitton (LVMH), iQIYI, and hands-on experience promoting major shopping festivals and luxury brand campaigns, he blends data-driven research with creative brand storytelling. He’s developed leadership and event-marketing chops through student governance roles—President of the AMS Table Tennis Club and Corporate Relations Director for BizChina—translating campus networks into partnership and fundraising wins. His art-market activities, including trading works connected to designers like John Galliano, give him a nuanced eye for fashion curation and cultural value. Fluent across North American and Chinese market contexts, he leverages cross-border perspective to shape campaigns that resonate locally and scale internationally. Ambitious and network-savvy, he is building toward founding a multinational retail enterprise informed by both creative practice and commercial rigor.
10 years of coding experience
High School Diploma, High School Diploma at Sanford School
B+MM, Management, B+MM, Management at UBC Sauder School of Business
University of California, Los Angeles
Haas School of Business, Haas School of Business at 美国加州大学伯克利分校
Bachelor of Arts - BA, MULTI/INTERDISCIPLINARY STUDIES, Bachelor of Arts - BA, MULTI/INTERDISCIPLINARY STUDIES at The University of British Columbia