Director, Marketing Insights & Strategy Lead - Clorox Canada
Old Toronto, Ontario, Canada
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Summary
🤩
Rockstar
🎓
Top School
Zeeshan Qureshi is a data-driven marketing leader with 15 years of experience translating advanced analytics into commercial growth for CPG and retail brands. Currently Director of Marketing Insights & Strategy for Clorox Canada, he has led marketing mix modeling, forecasting, and automated reporting programs that cut manual data work by 80% and informed portfolio, pricing and promotional decisions. His background spans hands-on analytics roles at NielsenIQ and Nestlé where he partnered with sales and media to optimize ROI and shape multi-year innovation pipelines. Comfortable in both technical and strategic spaces, he blends data science training (big data and predictive analytics) with practical execution—and even contributes to open-source tooling and DevOps improvements on projects like kubectl-trace. Known as an out-of-the-box thinker and “latte artist” off-hours, he brings curiosity and creativity to complex business problems.
15 years of coding experience
5 years of employment as a software developer
Bachelor's degree Information Technology, Bachelor's degree Information Technology at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA - Marketing Marketing, MBA - Marketing Marketing at Mumbai Educational Trust, MET League of Colleges
Toronto Metropolitan University
English, German, Hindi, Punjabi, Gujarati, Marathi
Schedule bpftrace programs on your kubernetes cluster using the kubectl
Role in this project:
DevOps Engineer
Contributions:25 reviews, 8 commits, 11 PRs in 2 months
Contributions summary:Zeeshan's contributions primarily focus on improving the build and testing processes of the `kubectl-trace` project. They refactored the docker image configuration, splitting it into name and tag for better release management. They also modified the integration tests to use testify, replacing the older check library. In addition, the user made improvements to the error handling and retry mechanisms of the attacher functionality.
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