Summary
Zefan Fang is a Regional Marketing Manager based in Shenzhen with 11 years' experience specializing in overseas digital and offline marketing for mobile games, particularly SLG, MOBA, and card games across the MENA region. Currently at Tencent Games, he leads regional go-to-market strategies and player acquisition efforts informed by prior UA leadership at Moonton and OneMT. Fluent in Arabic and trained in Arabic language and literature, he uniquely bridges cultural insight with data-driven marketing to optimize engagement in Arabic-speaking markets. Known for crafting localized campaigns that blend community, performance, and creative optimization, he brings both operator-level UA expertise and regional strategic vision.
11 years of coding experience
Bachelor's degree, Arabic, Bachelor's degree, Arabic at Pharos University in Alexandria
文学, Arabic Language and Literature, 文学, Arabic Language and Literature at 广东外语外贸大学
阿拉伯语, Chinese