Partner Research Director at Metis Jujing Marketing Research and Consulting Ltd.
Shanghai, Shanghai, China
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Summary
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Senior
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Top School
Zheng Xiaoyuan is a Partner Research Director based in Shanghai with over a decade of experience leading qualitative market research and communication strategy at Metis Jujing. Trained at Fudan and Sciences Po, he combines rigorous academic grounding with deep practical expertise in moderating focus groups, in-depth interviews, ethnographic research, and in-store observation. He advises brands on marketing and communication decisions by translating rich qualitative insights into actionable strategies. Comfortable at the intersection of research and technology, he is also exploring AI and codeless platforms as a student of big data, bringing a forward-looking lens to traditional research methods. Known for balancing analytical rigor with empathetic interviewing, he excels at uncovering hidden consumer motivations that drive strategic change.
Contributions:27 pushes, 1 branch in 1 year 4 months
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Zheng Xiaoyuan - Partner Research Director at Metis Jujing Marketing Research and Consulting Ltd.