Summary
Zhixu Li is a technology leader with 8 years of focused experience building search, recommendation, and advertising systems across major Chinese internet companies. Currently Head of Search, Recommendation and Advertising at Temu, he previously led search and search-advertising teams at Pinduoduo and Xiaomi, and drove mechanism and experiment design at Baidu. His work blends applied machine learning, mechanism design (including auction variants like HC-GSP), and data-driven product strategy to improve both revenue and user experience. An ACM/ICPC Asia Gold Medalist with a master’s in computer science from Wuhan University, he is as comfortable designing algorithms and data structures as he is running large-scale experiments. He has a track record of shipping impactful products—such as personalized search advertising and user browsing models—that measurably increased revenue and click quality. Notably, he combines deep research-oriented thinking with hands-on product leadership across search ads and recommendation ecosystems.
8 years of coding experience
8 years of employment as a software developer
Master's degree Computer Science, Master's degree Computer Science at Wuhan University
Chinese, English