Zhiyi Fan is a Staff Software Engineer in the San Francisco Bay Area with nine years of experience building consumer and business products, specializing in Ads and Commerce. At Instacart he currently shapes the ads business, and previously led full-stack teams at Instagram to grow SMB ad adoption and launch COVID-era commerce features like food ordering and gift cards. His Facebook tenure includes architecting onsite checkout, ecommerce feeds and seller tooling that drove measurable inventory and sales growth, showing a pattern of shipping end-to-end commerce experiences. Comfortable both as a hands-on engineer and a tech lead, he blends product-minded thinking with executional rigor across backend, frontend and platform work. An engineer who started in research and low-level internships, he brings a systems-oriented perspective to high-impact consumer monetization problems.
9 years of coding experience
6 years of employment as a software developer
Bachelor's degree Computer Engineering, Bachelor's degree Computer Engineering at University of Michigan
Bachelor's degree Computer Engineering, Bachelor's degree Computer Engineering at Shanghai Jiao Tong University
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