Zihe Jia is a seasoned software engineer with eight years of experience building and leading mobile SDK and analytics integrations, most recently at Mixpanel and now working on AI developer tools at Meta. He’s owned Mixpanel’s mobile SDKs and led Data Governance and SDK teams, shipping high-impact features like GDPR controls, session metadata improvements, and iOS 13 notification fixes across Objective-C, Swift, and Android clients. Zihe’s open-source contributions include meaningful enhancements to Mixpanel’s official iOS/Swift/Android SDKs and the Segment action-destinations integration, adding batching, source naming, and purchase tracking support. A former founder of a consumer app with 500k+ downloads and MBA-trained, he blends product instinct with hands-on engineering and a knack for stabilizing complex mobile systems. Notably, his work touches both client SDK reliability and backend integration paths, making him a bridge between mobile engineering and analytics infrastructure.
8 years of coding experience
21 years of employment as a software developer
Master, Master of Business Administration (MBA), Master, Master of Business Administration (MBA) at Tsinghua University
Master, Computer Science and Technology, Master, Computer Science and Technology at Beijing University of Technology
Official iOS (Objective-C) Tracking Library for Mixpanel Analytics
Role in this project:
Mobile Developer (iOS)
Contributions:42 releases, 32 reviews, 413 commits in 4 years 10 months
Contributions summary:Zihe primarily contributed to the Mixpanel iOS tracking library, with commits focused on updating the library's version and making changes to the session metadata. These changes include altering the session ID format, adding session ID initialization, putting session metadata under its own key, and adding and updating GDPR-related features like opt-out and opt-in tracking. The user also updated documentation and added constants to public headers.
Official iOS (Swift) Tracking Library for Mixpanel Analytics
Role in this project:
Mobile Developer (iOS)
Contributions:60 releases, 65 reviews, 565 commits in 4 years 9 months
Contributions summary:Zihe made several contributions to the Mixpanel Swift SDK, primarily focused on enhancing the iOS app's functionality and features. They introduced improvements to session metadata, including the use of 16-character hexadecimal session IDs and incorporating session metadata under its own key. Furthermore, they updated the documentation and made changes to the notification service extension to address iOS 13 compatibility and provide better performance. They also added support for GDPR features, by creating methods like `optOutTracking` and `optInTracking`.
iosmixpanelswiftanalyticstracking
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