Zoe Chao is a Principal Experience Designer with nine years of focused UX practice and a deep background in information science, currently shaping design and research at Truist in the Raleigh-Durham area. She specializes in mixed-methods research—combining quantitative analytics and qualitative studies—to translate stakeholder questions into actionable product decisions and improved information architectures. Zoe has built scalable, repeatable UX processes (like the UX Cafe) used across institutions, and she brings hands-on technical experience from earlier web and metadata roles that help her bridge content strategy, search, and design systems. Known for mentoring teams and fostering local UX communities, she also organizes meet-ups to grow practitioner networks and drive practical, research-led design outcomes.
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Zoe Chao - Principal Experience Designer at Truist