Summary
Zoe Sandoval is a Mexican-Venezuelan new media artist and co-founder focused on designing interactive installations and immersive experiences that blend documentary, live performance, XR and emerging technologies. With 11 years of experience she leads SudoMagic to produce branded activations and cultural projects for clients like Google Research, Meta, Disney and California State Parks. Her practice explores wonder, play, ritual, memory and magical realism, translating poetic concepts into hands-on interactive systems and workshop curricula. She co-runs MIR, a lab empowering artists and educators with creative coding, and has taught and mentored at UC Santa Cruz, UCLA REMAP and Johns Hopkins’ innovation fund. Comfortable bridging production, project management and technical design, Zoe brings both academic rigor (MFA, Digital Arts + New Media) and startup momentum to interdisciplinary teams. An under-the-radar strength is her ability to scale intimate, ritual-driven experiences into polished public activations without losing conceptual nuance.
11 years of coding experience
4 years of employment as a software developer
University of California Santa Cruz
Bachelor's Degree, Film, Television and Digital Media, Bachelor's Degree, Film, Television and Digital Media at University of California, Los Angeles
English, Spanish, Portuguese